NRF forecasts

NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.

NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

Monthly Economic Review: September 2024

With economy on the cusp of a soft Landing, it’s time for a fed rate cut.

Center for Retail & Consumer Insights

NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.

Retail Holiday and Seasonal Trends

Consumer spending data for retail holidays throughout the year.

NRF Forecasts